UI/UX Design

I currently work as a UI/UX Designer for American International Group, Inc. (AIG), who are a leading global insurance organisation. I have provided UI/UX design expertise for digital projects, working with both internal and external development teams. These projects have ranged from major IT transformation of internal systems, external customer journeys, through to static brochure website redesign. The majority of this work is commercially sensitive and subject to NDA, below are some examples which are customer facing and which are freely available in the public domain.

Income Protection Calculator – the tool shows the likelihood of a client becoming ill and how quickly savings can run out if they are unable to return to work.
Launched to coincide with a product refresh, my role was to create all the UI elements and collaborate with the product owner to develop the UX. Prototypes created in Adobe XD.

Re-brand of existing brochure website (proof of concept created in Adobe XD)

Legacy Gift Calculator – launched for the wealth market, this online tool compares the long term performance of a Whole of Life product against stocks and shares. I collaborated with the product owner to develop the UX, using a Microsoft Excel spreadsheet as a starting point. – sketching and developing the user journey. Prototypes created in Adobe XD.

Back to school…

General Assembly – User Experience Design Accelerator course. This was a six day programme, covering all the fundamentals of user experience design. 
Read more.

Where it all started…

My first online design project was way back in 2002, working for an online person-to-person betting exchange start-up called Sporting Options.
Read more.

Related content


Approxima is a new font which I started designing in 2019 and hope will release as an open source font in 2020. This project started as a series of sketches and was intended as a display font for use in advertising. The sample above is the bold version but there will also be a regular version and also a hand drawn version following after the initial release.


An animation created in January 2018 as part of a new product launch.
Tools used: Adobe After Effects and Illustrator.